Aleksei Ivanov

Founder of Multify, an automated website translation and localization service for international companies.

I am a software engineer with 15+ years of experience. I focus on system architecture and shipping resilient products that are a joy to use.

Beyond building products, I am drawn to foundational computer science: how complex behavior emerges from simple rules, and how to build systems that organize themselves.

Currently working on

Multify

Automated website translation platform that helps businesses expand globally

Visit project site →

redraft.page

Refine text with your voice. Highlight a paragraph, speak a command, get exactly that change

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Lavoro

Background task scheduling library with fluent, type-safe API & support for multiple drivers

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Latest from the blog

04 Apr, 2026 Building your own tools for the workflow
It goes back to developer vs user duality I talked about previously and how I try to overcome it.

A while ago (about 3 years maybe) for the first time in my life I started building tools that I actually enjoyed to use myself. It was a weird feeling.

Recently I got an idea for a voice-controlled text editor. I really couldn’t get the idea out of my mind, so I spent a couple days “vibe-coding” it — I literally didn’t care about the code, I wanted to product I could use. Well… long story short, that’s how I’ve spent a week polishing the UX, flow and building a small presentation — a landing page.

That’s how redraft.page came to be. But the craziest thing is that I actually use it in my content marketing workflow for Multify. I mean, it is still somewhat cumbersome, mainly the fact that you have to wait between turns. But other than that it really sped up my workflow.

I just measured — I took me about 15 minutes to go through the page and edit it. It is not about writing, it is about refining: AI-assisted writing is never perfect, there is nuance to the wording and factual errors.

So now, instead of giving essays to Claude and hope it will get it right, I can pin-point and talk to the document.

You can try it too, for free, actually. You have to bring your own OpenRouter key, though: redraft.page

To get the taste, you can try free demo on the home page. It doesn’t require a key.

If you have any ideas or feedback, feel free to drop a note to me!

Other posts:

04 Apr, 2026 Building your own tools for the workflow
03 Apr, 2026 Not caring about your own work
02 Apr, 2026 Move slow to move fast
01 Apr, 2026 Actually, Claude Computer Use is not there yet
31 Mar, 2026 A blastering mind
30 Mar, 2026 Clownmanship
29 Mar, 2026 Automation is not automated
28 Mar, 2026 Not knowing what to say
27 Mar, 2026 Mental modelling
26 Mar, 2026 Consumption vs creation
25 Mar, 2026 Two modes of a developer

See all posts →

Pet projects

From time to time, apart from programming, I also dabble in digital electronics:

VR controller prototype based on ESP8266 (2019)

In this project I was tinkering with ESP8266, making it connect to the PC over Wi-Fi. I used it for emulation of an HTC Vive VR controller through VRidge API over ZeroMQ protocol. During the process I also wrote a simplified ZMQ client that can run on Arduino.

GitHub
Hardware VGM chiptune music player (2018)

Hardware player that plays chiptune music in VGM format. In particular, it uses SN76489 chip to play music using up to 4 square-wave voices. The repository contains tool written in JavaScript that proxies the raw VGM byte stream to the Arduino along with the firmware that controls SN76489.

GitHub
Hardware and software design of an LED matrix display from scratch (2018)

This is my first digital device that I have designed from scratch: from schematics and hardware communication protocol, to the low-level display driver. The final result is an Arduino project that uses this driver software to control the display and play animations.

GitHub

Talks

Comparative analysis of cloud gaming services and streaming technologies (2020)

In this project I compared cloud gaming services by testing their bandwidth usage, latency, and adaptation algorithms using Wireshark. I analyzed five services (Parsec, Steam Remote Play, Moonlight, GeForce NOW, and Google Stadia) and reviewed the evolution of cloud gaming from 2010 to 2020.

Slides Paper
Interactive dashboard for phenological data monitoring across Germany (2020)

In this project I built an interactive dashboard to monitor phenological data across Germany. I developed a data pipeline that processes open data from the DWD, created a methodology to formalize text phase descriptions into comparable numeric values, and visualized the results using Grafana.

Slides Paper GitHub
Systematic hyperparameter tuning for deep Q‑learning agents (2020)

In this study I systematically tested how hyperparameters affect deep Q‑learning agent performance. I experimented with memory size, discount factors, and vision range in a custom grid world environment. I gained some new insights about possible new approaches for adaptive memory.

Slides Paper