How to connect services into a single ecosystem

In most companies, services work disparately: CRM separately, accounting on its own, the online store is not connected to the warehouse, and orders from marketplaces have to be transferred manually. This leads to data loss, errors, and slows down business growth.

System integration allows you to connect all services so that they work automatically and without errors. Employees stop spending time on manual operations, and clients receive better service.

What problems does system integration solve?

• automatic data transfer between services
• reduction of manual entry errors
• fast exchange of orders, payments and documents
• a single ecosystem for all processes
• business scaling without increasing staff

Main types of integrations

CRM integrations

The most popular request from businesses is CRM integration with a website or online store.
In practice, the most commonly used are:

• Bitrix24
• amoCRM
• RetailCRM
• Megaplan

Examples: applications from the website or Yandex.Direct automatically go to CRM, deals are updated after payment, tasks are set for managers without human intervention.

E-commerce integrations

For online stores, it is important to connect CRM, warehouse, payment, and delivery.
Most common platforms:

• Tilda, InSales, OpenCart, WooCommerce, Shopify
• Marketplaces Ozon, Wildberries, Yandex.Market
• Delivery services SDEK, Boxberry, Russian Post, DHL

Integration allows you to automatically transfer orders to CRM and 1C, update balances on the website and marketplaces, and calculate delivery costs in real time.

Financial and accounting integrations

Most often, integration with 1C or "MoySklad" is required.
Features: data exchange between CRM and 1C, automatic uploading of invoices, acts, waybills, synchronization with banks (SberBusiness, Tinkoff, Alfa-Bank).

Marketing Integrations

An important element of the ecosystem is the integration of advertising and mailing services.
Popular solutions:

• Yandex.Direct, VK Ads, Google Ads
• email services UniSender, SendPulse, Mailchimp
• analytics: Yandex.Metrica, Google Analytics 4

Such integration allows you to transfer leads from advertising directly to CRM, segment the database for email newsletters, and track campaign effectiveness.

Customer communications

Requests come from various channels, and it is important to collect them in a single interface.
Connected:

• WhatsApp, Telegram, Viber, Instagram, VK, Facebook Messenger
• telephony MTT, Zadarma, Mango Office

As a result, all applications end up in the CRM, customer history is stored centrally, and chatbots help process requests quickly.

HR and recruiting

Used for personnel selection and management:

• HeadHunter API, SuperJob
• HR systems PeopleForce, BambooHR
• corporate portals

Integration automates the collection of responses, creation of employee cards, and data exchange with internal systems.

Operational integrations

For large companies, it is important to combine ERP, warehouse, and delivery.
In demand here:

• 1C, SAP, Odoo, Zoho Inventory
• logistics SDEK, Dalli, Boxberry

This helps control inventory, automate accounting, and document management.

Cloud integrations

A common task is synchronization with cloud storage:

• Google Drive, Yandex.Disk, Dropbox
• automatic report uploading to Google Sheets

Platforms I work with

• n8n — a flexible open-source platform that can be hosted on a server
• Make (Integromat) — a tool for visual process automation
• Zapier — an international platform with a large number of connectors
• ApiX-Drive — a service for quickly connecting popular integrations in Russia and CIS

What this will give your business

System integration is not just a technical setup. It's an opportunity to save dozens of employee hours monthly, eliminate errors, increase order processing speed, and ensure company growth without chaos.

If you need to understand which processes should be automated first, I can conduct an audit and develop a step-by-step implementation strategy.