How to connect services into a single ecosystem

In most companies, services operate separately: CRM is separate, accounting is on its own, the online store is not connected to the warehouse, and orders from marketplaces have to be transferred manually. This leads to data loss, errors, and slows down business growth.

System integration allows all services to be connected so that they work automatically and without errors. Employees stop spending time on manual operations, and clients receive better service.

What problems does system integration solve?

• automatic data transfer between services
• reduction of manual entry errors
• fast exchange of orders, payments, and documents
• unified ecosystem for all processes
• business scaling without increasing staff

Main types of integrations

CRM integrations

The most popular request from businesses is CRM integration with a website or online store.
In practice, the most commonly used are:

• Bitrix24
• amoCRM
• RetailCRM
• Megaplan

Examples: applications from the website or Yandex.Direct automatically go into CRM, deals are updated after payment, tasks are assigned to managers without human intervention.

E-commerce Integrations

For online stores, it is important to link CRM, warehouse, payment, and delivery.
Most common platforms:

• Tilda, InSales, OpenCart, WooCommerce, Shopify
• marketplaces Ozon, Wildberries, Yandex.Market
• delivery services SDEK, Boxberry, Russian Post, DHL

Integration allows automatic transfer of orders to CRM and 1C, updating balances on the website and marketplaces, and calculating delivery costs in real time.

Financial and accounting integrations

Most often, integration with 1C or MyWarehouse is required.
Features: data exchange between CRM and 1C, automatic uploading of invoices, acts, waybills, synchronization with banks (SberBusiness, Tinkoff, Alfa-Bank).

Marketing Integrations

A key element of the ecosystem is the integration of advertising and mailing services.
Popular solutions:

• Yandex.Direct, VK Ads, Google Ads
• email services UniSender, SendPulse, Mailchimp
• analytics: Yandex.Metrica, Google Analytics 4

Such integration allows transferring leads from advertising directly to CRM, segmenting the database for email newsletters, and tracking campaign effectiveness.

Customer Communications

Requests come from various channels, and it's important to collect them in a single interface.
Connected:

• WhatsApp, Telegram, Viber, Instagram, VK, Facebook Messenger
• telephony MTT, Zadarma, Mango Office

As a result, all applications end up in the CRM, customer history is stored centrally, and chatbots help process requests quickly.

HR and recruiting

For recruitment and personnel management, the following are used:

• HeadHunter API, SuperJob
• HR systems PeopleForce, BambooHR
• corporate portals

Integration automates the collection of responses, creation of employee cards, and data exchange with internal systems.

Operational Integrations

For large companies, it is important to integrate ERP, warehouse, and delivery.
Popular here:

• 1C, SAP, Odoo, Zoho Inventory
• logistics SDEK, Dalli, Boxberry

This helps control inventory, automate accounting, and document management.

Cloud Integrations

A common task is synchronization with cloud storage:

• Google Drive, Yandex.Disk, Dropbox
• automatic export of reports to Google Sheets

Platforms I work with

• n8n — a flexible open-source platform that can be hosted on a server
• Make (Integromat) — a tool for visual process automation
• Zapier — an international platform with a large number of connectors
• ApiX-Drive — a service for quick connection of popular integrations in Russia and the CIS

What this will give to business

System integration is not just a technical setup. It is an opportunity to save tens of hours of employee work monthly, eliminate errors, increase order processing speed, and ensure company growth without chaos.

If you need to understand which processes should be automated first, I can conduct an audit and draw up a step-by-step implementation strategy.