How to turn routine into an automatic process with Make
Imagine: your sales manager spends an hour and a half every morning transferring applications from VKontakte to AmoCRM. Then manually sends a welcome message to each client on WhatsApp*. And by evening, compiles a report on deals, copying figures from CRM to Google Sheets.
Sound familiar? Such stories are the daily reality for thousands of Russian companies. Employees drown in routine, and important tasks are postponed.
What if all this work is done by itself while you drink your morning coffee?
Make is an invisible employee who doesn't get sick or go on vacation
Make is a platform that connects your work programs into a single system. It's as if all your services have a common language and started communicating with each other without your involvement.
The owner of a car service chain spent 3 hours daily processing applications from the website, Avito, and 2GIS — transferring to 1C, calling clients. After setting up automation, the entire process took 10 minutes of monitoring.
The principle is simple: we take one service (for example, a website booking form), connect it to another (AmoCRM), add a third (WhatsApp*) — and get a digital assistant that works around the clock.
Popular services that are easy to automate
CRM systems work for themselves
Instead of manual data entry, your CRM turns into a smart control center:
- An application from Avito instantly becomes a deal in AmoCRM
- The client wrote on VKontakte — a contact is automatically created in Bitrix24
- The deal changed to “Paid” status — an invoice is generated in 1C and sent to email
Email and messengers become salespeople
Your messages start working like an experienced manager:
- A potential client filled out a form — immediately receives a WhatsApp* with a consultation offer
- The client doesn't respond for 3 days — a reminder automatically comes in Telegram
- A purchase has been made — a week later, a request to leave a review on Yandex.Maps arrives
Social networks bring real leads
VKontakte and Odnoklassniki cease to be just a storefront:
- A comment under a post turns into a lead with contacts
- A private message in VK automatically goes to the manager in CRM
- Content is published simultaneously on all social networks according to schedule
Examples of automation in different areas
Furniture business
- Leads from Avito automatically create deals in CRM
- The client immediately receives an SMS with manager's contacts
- Order status is updated across all platforms simultaneously
Medical services
- Online booking creates an event in the doctor's calendar
- Patient receives a reminder the day before the appointment
- After the visit, a request for a review is automatically sent
B2B sales
- Data from CRM is inserted into the commercial proposal template
- The finished document is sent to the client via email
- Manager receives a notification when the commercial proposal is viewed
Why companies choose Make
Works with popular services. AmoCRM, Bitrix24, 1C, VKontakte, Avito, Yandex.Disk — everything integrates without problems.
No programming required. You create automation as a diagram — visually and clearly. You see the entire process on one screen.
Works stably. Scenarios run exactly on schedule, errors are tracked automatically.
Scales gradually. You start with a simple website and CRM integration, and in a month you automate the entire sales department.
Saves real money. One automated process saves 1-3 hours of employee work daily. Do the math yourself.
How to start automation
You don't need to turn the whole company upside down at once. Choose one task that takes up most of your employees' time:
- Processing applications from the website or messengers
- Creating clients in CRM from various sources
- Sending welcome messages to new clients
- Generating reports for management
- Notifications about new deals or payments
Automate this process, see the result. Feel how time is freed up for truly important matters.
Then automation becomes a habit. Managers say: “Can we automate this too? And that?” Gradually, routine disappears, and time remains for business development.
*Meta is recognized as an extremist organization in the Russian Federation
